How to Launch a Product

Dude Today's Video Match Dehri Christ's Book Da Lein Startup by Eric Ridge In this, there are methods to give success to a startup.

 If you are interested in startups, let's start this blog for you.

The Lean Startup

 Henry Ford is one of America's most successful people. He has made vehicles so cheap that he can buy from middle class men. He put regulations in the automobile industry.  It used to be said that no one has told me that I want carts, in other words, the customer does not know what kind of product they want and what product can improve their life when Facebook  No, Facebook was not needed. When there was no aeroplane, no one needed it. Even when the people were making the aeroplane, people were calling them crazy, but what they have become today is very difficult to imagine without the world.  Rather Impossible, just think the Wright Brothers would have gone to the market and surveyed, they had asked whether you want a car in which you can fly from one place to another.  Why people need  Chan tried to fulfill them, here the question arises that how the customer himself does not know what he wants, how will you know this question is not our problem, the world is full of ideas and new inventions are happening every day.  Businesses are being launched everyday, our problem is not even there.

 Suppose you have an amazing idea, you think that it will change the world, you make a team, you persuade the investors, accept hard work for 2 years. When you launch a product, no one bought it.  Something similar has happened Eric Rise.

Eric Ries

 When he was working on IMUV, IMUV is a social network where you can create your avatar, create new things and sell them by taking them to the social market. In other words, there is a virtual world.  Where there is a market like our world, there are avatars and there you can meet people, in Hollywood Movie Ready Player One, this idea has been told in advance and in detail through the story of Eric Rise I'm Yuvi.  About the method, our problem is the only one here, what should happen if we keep working on our idea for 2 years and do not buy it if it goes to the market, Eric Rice told about this problem in his book The Lean Startup.  For this, you must first create a minimum value product meaning MVP.

Minimum Value Product (MVP)

 This means that you put a lot of features in your product, instead of designing perfect and launching with very limited and necessary features and see how the market is responding, if we take the exam of UP then Writer  Had given him the feature of creating avatar and adding picture while launching and that avatar could not even run and he stayed in one place, that website had many bugs and very few features, he worked more on it.  Instead of doing that, he launched some limited features and not only that, he was also taking money from the product by selling his nonsense, after that he started tracking the response of the market, now people were using their website themselves and told them  Were looking at how bad his product is, how he should modify it, he will start interviewing the customer and will do a lot of experimenting to see how much percentage he has, how much percentage of his idea is successful in the market, after that he bit by bit  He started updating, adding a new feature and seeing this  How do customers respond? I observed a build feedback loop called Build Matured Learn. First of all they build a new feature and update their website according to their own.After that, he used to understand how much progress has been received from this update, how much his website user has shared and how much percentage of his website usage is big, after that, he used to learn from him that he is also a customer.  Lastly, he launched a lot of features through Build Maturity Learn, sometimes he updated his website 20 times in 1 day, every time he used to match whether the new feature was making a difference or you had some hypothesis in it.  Which you confirm we take iPad through exam which was counted in One of the Most Product as soon as it was launched, people will like to listen to songs by putting headphones in public place and will pay to listen to songs.  It is very important to keep in mind that what will happen if you do not like to listen to the song in the public place, do you like the rest, but do not pay for it, both of them have chances of failing in the cassette.  Tha Dog used to report work man from the iPad first, allowing Steve Jobs  It was discovered that people like to listen to the song on public places, their second Hypothesis Maps train was completed so before the lunch lunch they knew that people will use it but it is not necessary for everyone if you launch new software  Do you have to do some things, why not you have to confirm one by one if you are launching something that is unique that you need to do it because you have not been able to understand what the hypotheosis is.  Whether you will launch your product or not, if you use them, you will not give their money or you will be able to confirm the Lean Startup at even more basic levels.

1980 in America

 At the time, some people thought that he would make some software so that he could file his text through a computer. Here he had two hypothesis

 1.  People do not like to do text paper work and go to office and file the text

 2.  People should file text from their computer and also share their personal details

 Before making this software, its founder called all potential customers and interviewed them and asked them if they brought a software that would enable them to simplify the process of filing text files through computer in return for their personal bank details.  He would like to use the software. It is to be noted here that the product has not even been started till now. With the help of interviews, the information received by its founder showed him that the process of filing text is very complex and  They do not like it at all, they would definitely like to use this kind of software. In this way, both of their hypothesis were confirmed, they made that software and that was the overall bottom line. It is a perfect product because do not launch it in the market.  No one used you, you will be completely drowned. First of all, prepare a very basic model and launch it in the market to see how people are rejecting and giving feedback to make the startup even better in this book.  Of  A lot of things have been told in detail, so it is not possible to sunrise in this blog, if you are thinking about launching a startup, this book is not in Hindi, it is in English.